Joe Wheeler: the man behind the Highlanders' hilarity

Joe Wheeler Dianne Manson/Getty Images)

A Barracuda, a pair of grey undies and Bruno Mars: it has all the makings of a truly terrible music video clip; or worse still, a particularly bad fishing trip.

But for Highlanders lock and fan favourite Joe Wheeler, it's just about the ideal day.

"Anything that involves my little mate Fumiaki Tanaka is always good fun," Wheeler told ESPN recently.

"I always manage to get him down into his grey undies, so anything that involves him is usually good banter."

The "good banter" has been coming thick and fast in Dunedin in recent times, with their YouTube channel, Highlanders TV, helping to foster "The Brotherhood" that helped fire the Otago franchise to the 2015 Super Rugby title.

The host of Highlanders TV, Wheeler has proven a natural in front of the camera after joining the "nomadic" procession south in search of greener pastures.

"I don't know really know how it call came about," Wheeler told ESPN of how he landed the Highlanders TV gig.

"I think we kicked it off in 2014, and it was at the end of that 2013 season it was sort of running like a bit more serious sit-down on the couch, like most teams do with a couple of players and someone from the playing group would ask a few serious questions about footy, and they might have just wanted a change up [from that].

"I might have done an interview or something where we had a bit of a laugh and they said, 'do you want to have a crack?'

"So I had a go and tried to do something a little bit different, where it's not so much rugby-related, and trying to showcase the guys outside of their comfort zone, which is the footy field and in front of the standard media cameras.

"I tried to do something out of the box and it's seemed to have worked pretty well for us; and it's something that's pretty unique to the Highlanders brand now."

From primary school spelling bees to shopping centre limbo competitions and university "O-Week" visits to blindfolded electric fence runs - yes, you read that correctly - Wheeler has taken Highlanders TV across Dunedin and the wider Otago region to help build the franchise brand.

And in Japanese half-back Tanaka, he has found not only the perfect accomplice but a wonderful friend, too.

"When [Tanaka] first came over, when we first both came to the Highlanders, we lived together for about six months before my partner came down and Fumi's wife came across from Japan," Wheeler said.

"So we just got to know each other; he couldn't speak a word of English, so I became his English teacher and we did a little bit of Japanese as well.

"He's just a champion bloke and just loves a laugh, so we sort of just hit it off from there. And he's up for anything as long as it will get a laugh; he's one to laugh at himself and he's all for it."

While Tanaka has been a willing participant from the word go, Wheeler's other great gift to Super Rugby - Richard "The Barracuda" Buckman - took a little longer to join the Highlanders comedy stable.

"That was one of the great stitch-ups I must say; that would have to be in the top three with The Cuda," Wheeler said.

"He wasn't happy with nickname when we first gave it to him, but it's sort of stuck now and I think he's pretty proud of it. He still tries to claim a little bit of the credit we get for that song ... but we all know that that song put him on the map and he'd be an unknown still if he didn't have The Barracuda song.

"But yeah it's sad for him with his injury because he's just a top all-round bloke and it's gutting for him in terms of his footy aspirations this year; he was looking for a big year. So we're all really disappointed for him, but hopefully if he gets a little down in the dumps he can just chuck on YouTube, search the Barracuda, and pump his tyres up again."

The Highlanders certainly did their best to cheer up Buckman in Hong Kong, performing The Barracuda song at the after-match function following their exhibition clash with Racing 92.

Buckman has unfortunately since been ruled out for the entire Super Rugby season while Tanaka, too, has been sidelined by injury.

The twin omissions will certainly test the defending champions' on-field depth, but Wheeler is unlikely to have too much trouble finding new on-screen volunteers - particularly if there's the chance for things to go viral.

"Another one of the favourites was probably when we did a remake of Bruno Mars' Uptown Funk video clip, which only lasted online 24 hours because Sony International ended up ringing the Highlanders and threatening to sue us for stealing their IP," Wheeler said when recalling another of his Highlanders TV favourites.

"So that was a pretty cool moment because it got quite a few hits; it was pretty awesome that it made its way over to Sony International and we had to take it down. That was a pretty proud moment."

While Wheeler is very much the television face of the Highlanders, the franchise also boasts All Blacks Ben and Aaron Smith as well as rising Test stars Malakai Fekitoa and Lima Sopoaga.

The difference in profile with some of the Highlanders' lesser known figures, or even Wheeler, Tanaka and Buckman themselves, could in some cases create issues around club culture.

But the Highlanders just seem to get it right, and Wheeler thinks he knows why.

"Yeah, so we have to a 1-39 [squad] mantra where no player or individual is bigger than the team," Wheeler said when asked for his take on The Brotherhood.

"So right across the board, from Ben Smith, the captain, to the wider training group guys, no-one is treated any different.

"So down here, we're sort of, in many respects, nomads; we come from all over the country, there's not many guys who are actually born-and-bred Dunedin.

"You know we come from all different provincial unions and we come down here searching for a little bit of gold, and I think that's what makes this team special; you don't have those cliques from provincial unions and you all come down here for one purpose and that's to play some really good footy."

Back-to-back wins over the Hurricanes and Lions suggest the Highlanders have rediscovered that "really good footy" after starting their Super Rugby title defence with a first-up loss away to the Blues.

Their victims from last year's semifinals, the Waratahs, are next in line in Sydney - unfortunately Wheeler will miss the match through concussion - on Friday before they face the Rebels in Melbourne a week later.

Win those two matches and they will be right in the mix for the New Zealand conference title, giving them an easier path through the finals and the best chance to send departing coach Jamie Joseph out as a two-time Super Rugby champion.

"We'd obviously love to repeat what happened last year but, and I know it's clichéd and everyone says it, but we're just taking it one week at a time," Wheeler said of a second consecutive Super Rugby title.

"You can't look too bigger picture in this competition because it will bite you. You need a lot of luck in terms of injuries to win this competition, and we know that all the 18 teams are really tough challenges.

"We've probably got the rough end with the New Zealand sides in our conference, having to play them a couple of times, and the Aussie teams, so it's all up against us.

"But we're excited about that and hopefully if we can get back to how we were playing towards the end of last year we'll be in pretty good stead."