Adam Reynolds insists he can carry the weight of expectation at Brisbane, declaring it's "finals or fail" ahead of his first NRL season with the battling club.
The halfback won and lost a grand final in a 10-season stint at South Sydney and will begin at Red Hill as one of the competition's highest-profile recruits next year.
Squeezed out of his junior club due to salary cap constraints, Reynolds literally ripped his shirt from his back and threw it to adoring fans in an emotional goodbye the day after their grand final loss to Penrith.
The 31-year-old reported weeks ahead of schedule in Brisbane though and says he's mentally and physically prepared to lead the once-mighty side's recovery under coach and former champion half Kevin Walters.
"Anything less than that is a fail for us," he said of the Broncos' top-eight aspirations.
"It's a great squad; we've got a number of players in key positions that can do a great job.
"We've got a great forward pack, the potential is there and it's about us as players now going out to deliver it.
"I look around the squad and get some confidence out of players I've been lucky enough to play against.
"Finals is the expectation and we don't even need to speak about that (to know that)."
Brisbane have won six titles, each of them displayed proudly in the foyer of their Red Hill headquarters.
But their last came in 2006 and in the previous two seasons the club has spiralled, collecting a maiden wooden spoon and finishing equal second-last.
Anthony Seibold, Reynolds' former coach at South Sydney, was chewed up and spit out during that time in a short-lived Brisbane tenure.
Reynolds says he's prepared for the intense scrutiny though, admitting the likes of Wayne Bennett and other former Brisbane players had done their best to warn him about life in Brisbane.
"I got tipped up about that before I came up here," he said.
"That's the job we live, we've got to expect that and it's a privilege to have that pressure on you.
"We've got to accept that and make the most of it.
"It's unbelievable the amount of support we get at this club ... everything in the background is looked after.
"It's a very proud, big club and you need all the help you can get, it's a tough competition.
"Us players, we just need to turn up and perform."