Lionel Messi look-alike replaces Barcelona star on French news bulletin about coronavirus donations

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Messi and stars give advice on 'kicking out coronavirus' (1:11)

Lionel Messi, Carli Lloyd and more join in a message to the world to advise on Coronavirus and how best to beat it. (1:11)

A famous Lionel Messi look-alike got a ringing endorsement for his similarity to the Barcelona superstar on Saturday when a French TV station mistakenly used his image.

In a segment during a Saturday lunchtime news bulletin on how sports stars are making large donations to causes dealing with the coronavirus pandemic, French broadcaster M6 paired Messi with Swiss tennis legend Roger Federer -- or so they thought.

They actually used a picture of Messi's Iranian doppelganger, Reza Parastesh, who came to global attention three years ago and has been bamboozling the public in his homeland -- and beyond -- ever since. Evidently, M6 are the latest to mistake Parastesh for the Argentina captain and six-time winner of the Ballon d'Or.

Back in 2017 Parastesh, then a student, had to be brought to a police station and had his car impounded because of the commotion he was causing on the streets in the city of Hamadan.

"Now people really see me as the Iranian Messi and want me to mimic everything he does," Parastesh told AFP at the time. "When I show up somewhere, people are really shocked." Years later, those shock waves are still being felt, as M6's faux pas proves.

This week, Federer donated $1.02 million to the most vulnerable families in his home country, while Messi -- as well as Pep Guardiola -- utilised $1.08m to help a hospital in Catalonia and a medical centre in his native Argentina.

Messi and his Barca teammates and staff have all recently agreed to have their salaries cut to stave off any financial problems at the club due to the lack of revenue while sport across the globe is shut down.

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Portugal and Juventus forward Cristiano Ronaldo and his agent Jorge Mendes also came together this week to donate lifesaving equipment to Portuguese hospitals.