Soon after Garry Hocking joined Collingwood's AFL coaching staff last October, a simple challenge was put to their midfield group.
What's the very best that you can become?
There will be more answers on Sunday at the MCG when they go up against Geelong's talent-packed midfield.
Cats veteran Gary Ablett will return from a hamstring injury, meaning he will play alongside captain Joel Selwood, Brownlow Medallist Patrick Dangerfield, Mitch Duncan and emerging talent Tim Kelly for the first time.
But Geelong suffered a blow on Saturday, losing onballer Scott Selwood to a back injury.
George Horlin-Smith will take his place.
Hocking, Collingwood's stoppages coach and opposition analyst, said the in-form Magpies midfield will relish the challenge of taking on the star-studded Cats.
"It's another opportunity -- build that brand," Hocking said.
"The boys have a picture in their heads, of what they want to aspire to, they certainly want to be consistent each week and competitive.
"It's just trying to keep reaching a brand we all spoke about when we came together in November.
"They haven't lowered their colours too much and in the last four or five weeks, they've just been able to keep building off the back of sharing the load."
Collingwood have won four out of their last five games and onballers such as Adam Treloar have been prominent, while Brodie Grundy and Mason Cox have been solid in the ruck.
Daniel Wells will also finally return from injury for his first senior game this season and he gives their midfield a more potent look with his outside run.
"We just expect him to play his role - try and get him and all the others to keep gelling together and keep accepting that there's not one person who is the standout," Hocking said.
But star midfielder and captain Scott Pendlebury remains in doubt with an ankle injury.
"A quality player like Pendles, you give him as long as you can," Hocking said.
"We'll wait until Sunday and see what happens."